Enterprise essential – Free, new and you

‘Trigger words’ that, used in your written materials, will attract attention and generate interest. Use ‘free’ and ‘new’ with care – not too often and only when what you are offering is genuinely new and/or free! In comparison, you should use ‘you’ and ‘your’ as often as you can (and much more than ‘we’ and ‘our’). It may seen unnatural, but it will give your writing a chatty style and draws in your readers.



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