Enterprise essential – Use AIDA to structure your offering

For posters, advertisements and sales letters, remember another mnemonic – AIDA – to help your creativity. A is attention (a headline photo or quote to make an impression in a matter of seconds) at the top of the page. This is followed by I -interest (a key benefit of your product or service) D – desire (reinforce your benefit with an endorsement or similar encouragement to buy) A – action (tell the reader what you want them to do next – phone, visit, go to a website etc.



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