Enterprise essential – Manage your cashflow

‘Turnover is vanity, profit is sanity, cash is reality’. It’s no good having a smart office and a warehouse full of products if you can’t pay your staff at the end of the month. Control your cashflow by maximising income (while not compromising your social purpose) and chasing debts. Control costs (easier when they are variable rather than fixed) but think strategically – a short term gain may be a long term loss.



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