Enterprise Essential – See price from the buyer’s point of view

The relationship between price and perceived quality is not a straight forward one. A high quality item sold at a high price can confer status while the same item sold at a low price is a super-bargain. Both purchases are something customers might tell their friends about! Even terminology can make a difference; describing something as ‘affordable’ ‘or ‘good value’ can create a different impression from describing it as ‘cheap’.


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