Enterprise essential – compete on quality not price

“Better, not cheaper” is a more sustainable mantra than “more for less”. Price your products and services so you can offer discounts by working out three prices. The top ‘dream price’ represents the real value of your input. The middle price should represent a good profit margin, and the bottom price is one you should never go below. Start by asking your dream price and only negotiate down for bulk orders, payment up front etc.

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