An A – Z of social entrepreneurship: L – O

L & M – Leadership and Management

Management is about now, leadership is about the future; one implements goals, the other sets them; one relies on control, the other inspires trust; one deals in rational processes, the other in emotional horizons.” Amin Rajan

Another useful distinction comes from Lord Bilimoria, founder of Cobra Beer, who suggests that “leaders make things possible, managers make things happen”.

Either way it’s good to try not to confuse the two – many do – and remember…. you don’t need to be a leader or a manager to use those skills (particularly if you have greater expertise in both areas than the leaders and managers do!)

 N – Negotiation

 Gone, I think, are the days when negotiation was all about playing hardball and ‘getting your own way’ whatever the cost. Most entrepreneurs are in it for the long haul and recognise that it’s more about trying to end up in a (jargon alert) win-win situation with the other party. Any parent knows this makes for more rewarding relationships!

But nor is negotiation about bending over backwards and underselling yourself. Traditionally the not-for-profit sector has said ‘give us half the money and we’ll work twice as hard’. Being business-like – increasingly important in these hard times – is about saying instead ‘give us half the money and we’ll do half the job’.

 O – Obstacles and opportunities

Two sales executives were sent to a tropical island to research the market for shoes. One e-mailed HQ to report “bad news, no one wears shoes.” The other reported “good news, no one wears shoes.” Which would be your e-mail?

There’s a lot of bullsh*t spouted about necessity being the mother of invention and simply working smarter to save money as an excuse for slashing expenditure. But I do think some organisations have suffered in the past from the relative ease of access to funds for good works. Developing flabby organisations can lead to flabby thinking, and I’d like to think that a bit of belt-tightening might stimulate creativity.

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