Latest in the More Expert by Experience series
In February 2015, Dawn Taylor – founder of Purepallets – was enjoying a service break from her visual merchandising role with a major high street store. After falling into a possible career change, Dawn wanted to see if she could make a business out of upcycling wooden pallets into unique products for homes and gardens.
A year later I was intrigued to find out whether, after the gestation period, she had cut the umbilical cord or returned to her more secure and financially rewarding role in mainstream retailing.
“I handed in my notice at the end of October” says Dawn. “I’m now self-employed and it’s quite scary. But I knew that if I survived the first 9 months it would be OK. So far, so good.”
Like many other entrepreneurs, Dawn enjoys the flexibility of being self-employed and working from home. She can combine home life with work in her workshop, help her son before and after school and, if she doesn’t think she’s put in enough hours, paint her pallet products in the evening.
“It’s a lot of hours if I include time on social media, but some days I might only work in the evening. And it doesn’t feel like work; I get up in the morning and I never have that feeling I used to get – ‘oh no, another day at work’. I’ve always got a new product to make so yes, I’m loving it.”
But can she keep work and home-life separated when she has a kitchen that doubles as a paint-shop, and what about weekends?
“Family means I try to keep weekends free, but in the run up to Christmas I was very busy, so… But I do make a conscious effort not to work weekends. I’m in control – I can always say ‘no’, although a lot of the time I don’t!” Clearly Dawn is addicted to pallets in the nicest possible way.
Attending events at weekends can be very time-consuming and is not always rewarding; Dawn is learning which ones are worth the effort. She points out that face-to-face contact with would-be customers personalises the business, which is the selling point of her bespoke creations – they’re individually made for individual people. And then there’s the reaction when people see her pallet products. “It gives people ideas, sparks their imagination, and I usually get commissions off the back of an event”. Over the past 12 months, commissions have continued to grow, through word-of-mouth and Facebook, to a point where they’re now up to 80% of sales income.
You’d think that the success of Purepallets would be enough to convince Dawn that she has a winning formula. But, like a mother nervously waiting for her child’s school report, she says she’s always anxious when she hands over a commissioned item. “Everything still feels so new that when I make a new item for someone and come to deliver it, I’m nervous they won’t like it. But then they say ‘it’s just what I wanted’ and that puts my mind at rest.”
Purepallets is not so much a family business as a business that’s part of the family. Dawn’s pallet-dismantling husband and young son are, she says, ‘supportive’ and even the family’s small car doesn’t complain about doubling up as a van.
So how is the new member of the family settling in? Like a rapidly growing teenager, it thinks in might be time to leave home! From sales at local events in and around York a year ago with mixed success, Purepallets products can now be found in retails outlets in Selby, Darlington, Halifax and, until recently, Wetherby.
Alongside possible re-location to an off-site workshop, storage space and retail outlet, what does 2016 have in store for Purepallets?
The list of events at which Dawn plans to display her products in the next 12 months sounds both impressive and exhausting. April means Living North exhibitions at Newcastle and York Racecourses. A return to the Festival of Thift in Darlington in September follows a successful visit in 2015 with Remade in Britain, and the York Christmas Markets will mean more pressure on precious weekends.
I finish our conversation delighted that Dawn loves pallets as much as she did when I first interviewed her in 2015 – on Valentine’s Day.
Remade in Britain http://www.remadeinbritain.com/purepallets
A passion for pallets http://bit.ly/1QsPsVq (February 2015)
Festival of Thrift 2016 http://www.festivalofthrift.co.uk