Latest in the new ‘More Expert by Experience’ series
I am re-discovering a social enterprise and Community Interest Company – Your Own Place (YOP) in Norfolk – which works with young people aged 16-25. I first interviewed Rebecca White, YOP’s Director and Founder, in December 2013 when we were both at the School for Social Entrepreneurs in Ipswich. Two years on, I wanted to find out how Your Own Place had developed and, in particular, Rebecca’s experience of ‘going it alone’ as a social entrepreneur now working more-than-full-time on the enterprise.
To quote YOP’s own publicity ‘We aim to prevent youth homelessness through a number of interventions. At the core of Your Own Place is our delivery of Tenancy and Independent Living Skills (TILS) training. Our principle outcome is successfully sustained tenancies for first-time tenants who may need a bit of support along the way.’
Ultimately a social enterprise stands or falls by its income-generating capacity. YOP’s first year trading achieved an impressive 36% of total income; the year two figure is slightly down because of the need to focus on raising development funding.
Like all business start-ups, subsidies are important for social enterprises in the early years (unless you have the support of those traditional small business investors – friends, family and fools). I was interested to know about Rebecca’s success with a crowdfunding campaign.
Understandably, she was very happy with the outcome – £7,000 raised (I’d been advised to aim for £1500 – £2000 for a first campaign). Reflecting on the experience, Rebecca has some advice for others thinking about crowdfunding. “You need to prepare well and it’s a lot of hard work to maintain momentum during the campaign. Success depends on having access to [online] networks. I think we did well for a first effort with a fund-raising technique which is quite new to Norfolk.”
More recently YOP has been successful with an application to the Tudor Trust for £56,000. This development is significant for bringing stability and security to the organisation, helping planning and, importantly, taking some of the pressure off Rebecca who is now able to recruit a Peer Training Coordinator.
But how Rebecca would find ‘letting go’ a little, surrendering some control to another employee? Her response was typically honest. “Obviously this is ‘my baby’ and I’m a control freak. But on balance I’m excited more than fearful as I enjoy managing people; we had an employability support worker last year.”
Looking back over the past 12 months, Rebecca’s sees it as a reputation-building period for Your Own Place. “We’re building credibility with funders and commissioners, getting coverage on radio and in the press is easier, and people are coming to us for our expertise. It’s a slow pay-off for all the early work upfront. We’re gathering momentum, making useful contacts (after kissing a lot of frogs…) taking us in sometimes unexpected but exciting directions.
It would be deceptive to pretend that the past 12 months has all been positive and Rebecca acknowledges that there have been some young people who haven’t benefited as much as she would have hoped. “We’re working with challenging, often hard to reach, young people so, despite our best efforts, some will fall by the way. But I remember some wise words from a supervisor when I worked in London. ‘Don’t take it personally as a failure – it doesn’t mean they haven’t taken something away from the experience. You’ve planted a seed and there may be a pay-off later.’ We had one trainee who ditched a summer course on day one, but later came back and asked for a meeting to find a mentor.”
Rebecca is clear that Your Own Place’s vision remains unchanged – that the destination is the same even if the route has changed a bit. The comment reflects her advice to others to take opportunities and make the most of all the pro-bono support that’s available. For Rebecca, this means returning to the School for Social Entrepreneurs for their ‘scale-up’ programme in London (which also means getting a mentor).
“Don’t be too proud to admit you need help – take all the support that’s going” advises Rebecca. Wise words from someone who oozes self-confidence and authority, but isn’t afraid to ask.
Close to homelessness https://enterpriseessentials.wordpress.com/2013/12/17/close-to-homelessness (December 2013)