Latest in the More Expert by Experience series
Nurture by Nature are connecting young people with nature and history at their stunning 6-acre site of ancient Norfolk woodland. Hannah Burns, fellow of the School for Social Entrepreneurs in Ipswich, is the inspiration behind the creation of an oasis of tranquillity. Exactly two years on from my first and last visit to Attleborough Wood, I get an update.
I’m surprised to hear Hannah summarise developments over the past two years as “laying the foundations and getting the structure in place.” This seems like an extended gestation period, but then I remember she’s in this for the long term; Nurture by Nature has a 20-year management plan.
In reality, Hannah’s baby is now an energetic toddler as she explains “we’re trying new things, lots of activities, we’ve got a growing team, we’re working with more schools, we’ve got an office and tool shed [play area] and equipment [toys].”
But importantly, Hannah is clear about the reason she set up Nurture by Nature in the first place. “The ancient woodland is our priority – we’re here to take care of it as guardians and advocates. We’re trying to educate the next generation; make them more mindful about minimising their environmental impact.”
The fresh air and exercise is obviously working well for the three staff members, four directors, and up to 15 volunteers. There is now talk of ‘scaling-up’ – hopefully with further support from the School for Social Entrepreneurs in London.
For Hannah this is also about recognising her limits “admitting I’m not an expert in everything”, letting go “we’ve now got a strong team”, and bringing in outside help “we’ve had external marketing support to develop our public image”.
The painful pregnancy and birth that seem to accompany many, if not all, social enterprise start-ups are reflected in Hannah’s advice to other would-be entrepreneurs. “Don’t give up – it’s about your head and heart. I’ve been tired and tearful, had sleepless nights about taking risks, some months I’ve been unable to pay myself, and it can be lonely. But the change in the last year has been amazing. I’ve got supportive directors, each with specific expertise and, as staff, we care for each other.”
Another characteristics of people like Hannah is that they have too many ideas for the time available – mindfulness courses and weekend retreats being just two. Funding permitting, the next ‘big thing’ is a visitor centre, regular opening hours, and more work with schools.
“Think future, act now” could be Hannah’s mantra as she, no longer alone, continues to grow young people and ancient woodland in rural Norfolk.
https://enterpriseessentials.wordpress.com/2013/11/27/freedom-to-think-outside-no-box-required (Nurture by Nature, November 2013)