Counting what counts

Last Friday I found myself staring at a quotation on a hotel wall at 7.30am. I was about to enjoy a community breakfast meeting that I attend each month at the same hotel. I’ve seen the quote many times before and I like it almost as much as a full English breakfast, even though it’s widely mis-attributed (including by the hotel) to Albert Einstein.

The correct attribution for ‘Not everything that can be counted counts and not everything that counts can be counted’ appears to be William Bruce Cameron. The first reference found is as recent as 1986, but that was 30 years after Einstein’s death in 1955. That doesn’t matter to me – it’s the insight I value – but I expect it would bother Cameron.

A day after re-admiring the quote, I had its significance confirmed at parkrun – a free timed 5 kilometres run involving over 1 million runners of all ages and abilities across the UK every Saturday morning at 9am, not to mention a vast army of volunteer marshals. The big thing for me about parkrun is (apart from it being independent of government and the 2012 Olympic legacy) that, as is always emphasised, it’s a run not a race.

We’re also told that parkrun is all about community – everyone supporting each other – it’s not about the running. But last Saturday for the first time in four years and 64 parkruns I forgot to take my barcode – essential for getting a time for my run. In my 15 + years of off-road running I’ve only run competitively on three occasions – I run for fun, not to compete with myself or anyone else. So, I was taken aback by my reaction to discovering (after my 5K run) that the time wouldn’t appear on my personal parkrun profile.

I was surprised to be bothered about not being able to get my parkrun time, although I think it was as much annoyance about my own forgetfulness. Then I remembered that William Cameron quote and I realised that what really mattered was running around a beautiful National Trust estate on a sunny Saturday morning in August with 350 lovely parkrunners.

More on measurement https://enterpriseessentials.wordpress.com/2014/05/08/measure-what-matters

Discover parkrun at www.parkrun.org.uk

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