In the search for things that are ‘new and exciting’ there’s pressure to do things differently. Being creative, cutting edge or, as they say these days, ‘disruptive’, is seen to be in itself a good thing. We talk about taking ourselves out of our proverbial comfort zones as being good for us – to stretch ourselves, take risks and learn from failure.
But in business, sometimes doing the same old thing, the tried-tested-and-trusted methods can be the right way to go. So long as you do it as a conscious plan rather than by default (because it’s easier than doing something that takes more effort).
There’s another a much-quoted saying “If you always do what you’ve always done, you will always get what you’ve always got” Many people attribute this quote to Anthony Robbins and before him to Albert Einstein, Henry Ford, and even Mark Twain. Whoever said it, and however well-respected the originator, it doesn’t mean that change and innovation is necessarily good for business.
The trick is to know the difference between business development and growth, between viability and sustainability and knowing, in card-playing terms, whether to twist or stick.
For other Trade Secrets in this series, go to https://enterpriseessentials.wordpress.com/category/trade-secrets