One sure way not to be creative and come up with good ideas is to try too hard. Your best ideas will rarely come sitting at your desk. Lightbulb moments are more likely when brushing your teeth, standing in the shower, lying in bed, having a quiet drink in the pub, or out on a run (in other words, when you least expect them!)
So the message is not to spend all your time doing the above, but rather to have means of recording the ideas as soon as possible after they come into your head.
Once recorded you can then afford to put them on one side and return to evaluate them when you have time to do so. This may be weeks later as long as you’ve recorded the essence of your (potentially brilliant) idea. The time lag can even help with the assessment process; in the cool light of day ideas are often viewed more objectively.
For other Trade Secrets in this series, go to https://enterpriseessentials.wordpress.com/category/trade-secrets