Not every business requires a website just as every high street retailer doesn’t have to have a shop front. It depends on the particular product / service you’re selling and how you expect your (potential) customers to find you.
Even if your competitors have a website it doesn’t mean you have to copy them. A PR expert (a specialist in communications) has been running her one-woman public relations company successfully for 16 years. She is only now considering a website, but she’s been doing fine without one! Don’t be a sheep when it comes to deciding which communications tools to use – find out what works best for you and your business.
For other Trade Secrets in this series, go to https://enterpriseessentials.wordpress.com/category/trade-secrets