Profiling a Prince’s Trust supported entrepreneur
The logic behind young mum’s setting up their own businesses is clear – the flexibility around childcare and working from home, the excitement of turning a hobby into an income source, and the stimulation of growing a business alongside a family. Sadly, for many women in this situation the demands of juggling self-employment and parenting can be too much, even with support through The Prince’s Trust Enterprise Programme .
This is not the case for Emily Mashiter who runs her photography business from her home in Milton Keynes while combining caring for a three-year-old son with shift work at a local hotel. And all this despite her admitting “I’m one of the most disorganised people – it’s really bad.”
Photographer Emily specialises in taking pictures of babies aged between five and ten days old. The tranquil and angelic image of a young person at peace with their world (the newborn, not the photographer) belies the effort that goes into creating it. “Newborn shoots usually take about four hours; most of that time is spent putting them into a deep sleep so you can then do pretty much anything with them, while keeping them safe at all times. I love cuddling them and they always fall asleep – I haven’t yet had one that didn’t like me.”
Emily’s love of shooting babies (which would sound terrible in any other context) started with her own son’s newborn photos, after which, in Emily’s own words, “I fell in love with little ones and it was babies, babies, babies!”
The route to a career in photography started in childhood “copying my Dad with a point-and-shoot camera on holiday in Wales.” That initial interest was followed by A levels and a college course to learn photographic technique. A lifelong love of art, combined with her innate eye for a good shot and important editing skills, captures moments that, as evidenced by repeat commissions, delight her clients as much as the photographer herself.
Having a baby soon after leaving college thwarted plans for further study – in Wales and New York – in fashion photography. For someone who became a mum at 19 years, Emily is happy with career decisions that have brought her to her current situation where she hopes the new business is, with support from the Prince’s Trust, about to take off. “I think I made the right choice with the camera I bought originally, but I should have invested in other equipment such as lighting, and buying props to make my early work look more professional.”
In what she thinks is a wise move, Emily works with parent and babies she doesn’t already know – avoiding a potential difficult mix of professional and personal relationships. “People you know tend to want more for less. I’ve never had a problem asking strangers for money and they’ve always been happy to pay.”
The cool, calm, capable baby-whisperer that is Emily Mashiter is at odds with the disorganisation she confessed to. How does she manage to juggle clients, hotel work and motherhood? “I have a set rota for my job so I remember that. Every other weekend is free for photoshoots and I make do without ever having enough sleep. I have a very good childminder and can do business admin in the evenings when my little boy is sleeping.”
Emily’s business is called Faegrian Photography – Faegrian is the old English work for ‘beautiful’. No one who has seen her work could deny its beauty; Emily’s love of her art shines through every image.
About The Prince’s Trust https://www.princes-trust.org.uk/help-for-young-people/support-starting-business
For further profiles on Prince’s Trust supported entrepreneurs, click here https://enterpriseessentials.wordpress.com/category/experts-by-experience