Wine by weight

I don’t want to give the impression that my holidays revolve around alcohol, but this June I was looking forward to a special service provided by a small Greek supermarket that I’d visited two years previously.

At that time the enterprising owner offered to fill your own container (usually a bottle, but it could be a basin – only joking) with pleasant and affordable local red or white wine and would then charge the customer according to the weight of wine (having weighed the container before and after). This meant you could buy as little or as much as you wanted and, importantly, it cut down on single-use bottles – never a bad thing in a world of increasing consumption and waste of non-renewable resources and in a country which is still , I think, in a financial crisis.

Sad to report then that this June the wine was no longer available on tap and the woman behind the counter – not the owner – had never heard of the idea and had been working there for nearly two years. So, the practice had ceased around June 2017 and, at that stage, I could only speculate why the service had been stopped.

Maybe, I thought, it was about demand – that not enough people could be bothered to bring their own bottles when out shopping (I hoped it wasn’t the case, even if we’re talking about people on holiday). I speculated that it could be the Greek weights and measures police (or the EU maybe!) closing a loophole that no one knew existed in the world of wine-retailing. Or possibly it was pure economics – that the supermarket made more money from selling bottled wine.

I was wrong in all my speculation! When I finally met the owner, she told me they’d stopped the service for a far more pragmatic (literally down to earth!) reason. Rather than wait to be served, the customers were carelessly filling their own containers and shop staff were constantly having to clear up a wine lake (took me back to the good old days of the EEC – remember the wine lakes and butter mountain?) on the floor; their liquid assets were literally flowing out of the business.

I live in hope that the supermarket owner will see the environmental sense in providing wine by weight and find a way to make it business sense as well – like not letting customers anywhere near the wine taps. We should encourage and support changing attitudes to unnecessary and wasteful food (and drink) packaging. I see that this June Waitrose launched a ‘package free’ trial in one of its stores in Oxford (with prices typically 15% lower than their wrapped cousins) – and this includes four beers and four wines available on tap!

I hope Waitrose can make it work financially, but it certainly makes sense in environmental/ethical terms; they are following a growing trend among small independent retailers. My daughter introduced me to one – Unwrapped in Sheffield – and I left the shop amazed by the ‘magic machine’ that turns whole peanuts into peanut butter with no additives or processing needed. Closer to home, I was pleased to be part of a successful crowdfunding campaign that will see Full Circle Shop in Cambridge expanding their product range and going mobile. Then, only last week, in my home town (Royston) I discovered a friend of many years has just launched Anahata – selling plastic-free, planet-kind products online and through market stalls.  If a former work colleague’s support efforts bear fruit, a new outlet for ‘naked food’ and other household items may soon be opening in Bedford.

Exciting times indeed, so let’s raise a glass to all retailers offering plastic and packaging free products the world over.  The wine-by-weight experience of that Greek supermarket might be a lesson for all bring-your-own container outlets – make sure your customers know how to fill their containers properly. Or maybe it’s only Brits abroad who need to be shown?

https://www.theguardian.com/business/2019/jun/04/waitrose-launches-packaging-free-trial

https://www.unwrappedshop.co.uk

https://fullcircleshop.co.uk

https://www.facebook.com/anahata.planet

 

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