Gifting for our time

Today [Saturday 7 December] is Small Business Saturday. Since this always falls at the weekend, the most active way to show your support on the day is to go shopping and make sure you use independents wherever you can. I was out and about in our town centre and bought some bolts from our brilliant hardware store (I’m making a pallet wood bike ramp with a young lad), a jar of local honey from a market stall will make a great Christmas gift, and we enjoyed a pint in a High Street pub ( it was thirsty work!)

But thoughtful buying and gifting is not just for one day or just at Christmas time. As consumers we can make giving and spending decisions that are more or less ethical and environmental – we have the choice. Just as I chose to buy nothing on Black Friday and refuse to use Amazon (do you know about Hive – they support local bookshops). It’s also why I have a little library outside my house – I love books but also want to promote concepts of sharing and second-hand consumption.

Research by the Charities Aid Foundation around Christmas 2018 found that 44% of adults would rather have fewer gifts and see money diverted to a good cause. Last Christmas, a Mintel report also found that 29% of gift buyers bought presents with a lower environmental impact, and 65% said retailers should make more of an effort to promote gifts that generate less waste.

On which subject – environmental consumption, I recently discovered the wonderful graphic above via the Just Little Changes website. It’s self-explanatory, so what are you waiting for?! Let’s make giving meaningful and redefine the value of a gift.

And while you’re at it, why not wrap your presents in newspaper? A sheet with colour photos and interesting headlines is a great discussion starter and makes a serious point about saving money and the planet that might just last beyond Boxing Day.

Sources and useful information:

https://www.npr.org/2019/12/04/784702588/the-best-thing-you-can-do-is-not-buy-more-stuff-says-secondhand-expert

https://www.theguardian.com/commentisfree/2017/nov/22/black-friday-consumption-killing-planet-growth 

https://justlittlechanges.com

http://www.buynothingday.co.uk

https://www.hive.co.uk

https://smallbusinesssaturdayuk.com

 

4 thoughts on “Gifting for our time

  1. Gay Lee

    thank you for that very timely reminder – and I’ll try to use it wisely being late as usual and having hardly bought any presents yet…

    Reply
  2. peter durrant

    Chris. Great stuff, as always, and did you see in yesterday’s Guardian that enthralling story of a Haberdasher’s shop which emphases your and, hopefully, my view of the world. The by-line is ‘Surprise Hit. How hardware shop went viral with £100 ad.’ Whilst, in the same edition the Gekas Ullared superstore ‘Come Mail Yet Faithful, contrasts with our unnecessary and mad world. Peter.

    Reply

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