Wise words from StartUp 2020

For a third year I’m in Central London on a frosty Saturday morning in January to learn from an impressive line-up of speakers advising 2,000 aspiring young entrepreneurs about putting head and heart into starting a business.

For the past two years I’ve reported on what I learned and readers of this blog seemed to find that useful, so here are a few quotes I picked up during a packed day of keynote talks and workshops expertly organised by Enterprise Nation.

It’s about you

“When you’re starting a brand, people are buying you… think about having a head-shot [photo in your publicity]” EJ

“Know your story and use images consistently… think Richard Branson.” EJ

“Accept full responsibility for where you are and where you’re going. Show up every day, put yourself out there, and take risks.” SAO

“There are two sales in business – the first is selling you to you, the second sale is you to others.” SAO

Don’t measure your success by other people’s metrics… know your own premium value.” SAO

“Focus on what you do best and outsource the rest.” EJ

Mindset is one of the most important tools on your journey… It can turn interest into commitment, indecision into decision, problems into opportunities, lack of resources into being resourceful and creative.” SAO

“Focus on all that you are, not what you are not. The only person you should compare yourself to is who you were yesterday.” SAO

“Solitude can lead to real clarity in business.” GT

Getting started

“Don’t get nervous about telling other people about your idea… sharing your start-up story warms up your [future] customers and builds your brand profile.” EJ

“Until you do it, you don’t understand your business – and talk to people.” AP-A

“When pitching your business idea, always be prepared, make it personal – make phone calls and ‘stand up and smile’ when you do so!” EJ

“I used my unique story to create an online community of people who felt the same.” TRW

“I found it really important to create a specific ‘ideal customer’ – we paid to get help with this. We used the detailed profile for targeting all our communications… To widen our audience, we then identified people who ‘aspired to be our ideal customer’.” TRW

“To turn interest into commitment, come up with reasons why, reduce distractions, plan your day the night before.” SAO

“Don’t over-research – just do it! It doesn’t have to be perfect – put it out there and get feedback.” NG

 “[Looking back] our best business idea was the one with the most differentiation from the competition (our USP) and ease of entry into the market.” AC

“There’s a fine line between procrastination and intentional rest.” SAO

Routes to success

“The only way to know if you’ve got something is to try it with your customers… be brave.” RS

“Our customers are the biggest force in deciding what we should be doing.” AC

“A passion turned into a business doesn’t really feel like work… But it takes hard work, so it makes it easier to put the time in.” EJ

“Your value is how much you offer against what you take in payment.” SAO

 “The worst things in life often lead to wisdom, insight and skills for the best times in your life.” SAO

“Having a clear purpose is important for pushing on when the going gets difficult.” KL

“Resilience in a number one skill to learn… try everything, challenge everything.” GT

“Look at your core business and invest in that. Don’t cut corners, collaboration can help.” NG

Working well

“As an entrepreneur, there’s no point in working on your vision if you burn out in the process.” SAO

“Take time for reflection and be more mindful; creativity will blossom… Thomas Edison used to take two hours a day to go fishing – without bait ‘so no one will disturb me, not even the fish’.” SAO

“How you start your day is important – a balance between stability and excitement about the challenge. Set your morning routine and have a good quality breakfast.” ED

“Know your team… their backgrounds, their interests beyond work. Enjoying being with them is important for the tough days. Care about them and the space they work in.” KL   

AC – Adam Carnell, Instantprint

AP-A – Abena Poku-Awuah, Legacy

ED – Evelina Dzimanaviciut, Elite Mind

EJ – Emma Jones, Enterprise Nation

GT – Guy Tolhurst, Intelligent Partnership

KL – Katrina Larkin, Fora

NG – Natalie Glaze, StayWildSwim

RS – Rachel Stockey, Kings College London

SAO – Simon Alexander Ong, business and life coach

TRW – Tim Rundle Wood, Twoodle Co

Thank you, and to Enterprise Nation for bringing us all together  www.enterprisenation.com 

https://www.enterprisenation.com/learn-something/the-top-eight-gamechanging-pieces-of-advice-we-heard-at-startup-2020

Other StartUp tips:

https://enterpriseessentials.wordpress.com/2019/01/23/wise-words-from-startup-2019

https://enterpriseessentials.wordpress.com/2018/01/15/enterprise-essentials-21-tips-from-startup-2018

 

1 thought on “Wise words from StartUp 2020

  1. Gay Lee

    I liked these two best; Your value is how much you offer against what you take in payment.” SAO and “There’s a fine line between procrastination and intentional rest.” SAO. But thanks for all the rest too!

    Reply

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