Better business

light-bulb-new-businessAbout Better Business… tries to make sense of the rich supply of information about social enterprise and business development more generally. Not all is new; some documents and sources stand the test of time, but Twitter and LinkedIn are a constant source of new insights.

It’s suggested that running a social enterprise is 80% the same as running a for-profit business, with the 20% difference being what makes the social enterprise business model both challenging and exciting.

While the mainstream business sector realises that it can learn much from the social enterprise sector, not-for-private-profit enterprises have much they can learn from the private sector.

Below are a selection of resources – articles, websites, quotes and tips from a wide range of sources – for better business. Much is common sense but, to mis-quote Voltaire, ‘common sense isn’t always as common as we would like it to be’.

100 social enterprise truths

Celebrating Social Enterprise Day 2014 by re-visiting these wise words from social entrepreneurs who speak from (sometimes bitter) experience  http://popse.wordpress.com/2011/05/13/the-100-social-enterprise-truths

An A-Z of Social Entrepreneurship

Published to coincide with Global Entrepreneurship Week, a very personal and random selection https://enterpriseessentials.wordpress.com/category/an-a-z-of-social-entrepreneurship

Pause and consider…

That wise ‘man of lists’ Nicholas Bate at Strategic Edge in Oxfordshire has come up with his 101 reflections which should be on everybody’s reading list. If you don’t have time to read them it means you need to! http://nicholasbate.typepad.com/files/pause-consider-101-pdf-v1.pdf

Marketing: Recommended reading                                                                                                      (tip – order online from Hive www.hive.co.uk and support local bookshops…)

15 Essential Marketing Masterclasses by Dee Blick http://bit.ly/1tISPu5

15 Marketing Masterclasses

 

 

 

 

 

Watertight marketing  http://bit.ly/1d7LKyz  by Bryony Thomas   see also http://bit.ly/17DsIxq

Watertight marketing cover

 

 

 

 

 

 

Made to Stick cover

Made to stick http://bit.ly/17ASZXX

Jelly Effect cover

The Jelly Effect http://bit.ly/1gWbZZs

 

 

 

 

 

More wise words from people who know what they’re talking about …

Essential marketing questions  ( from Seth Godin)…  http://bit.ly/1m3Lz9f and do sign up to Seth Godin’s regular blog posts

10 tips for a website that gets results ( from Valuable Content)  http://bit.ly/1aESwsM

Presentation tips (from Kurt Harden) http://culturaloffering.com/2013/09/18/thoughts-before-the-presentation.aspx – these tips also apply to many other forms of communications

What is content strategy? (from Valuable Content)  http://bit.ly/1dqP2uO also recommended – www.valuablecontent.co.uk

Make your offer accessible (from Seth Godin)  http://bit.ly/1m6seRW

How to write ethical Marketing Copy (from The 7 Graces of Marketing)  http://bit.ly/1hpIixZ

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Start-up advice

http://bit.ly/1akUgCh How to start a social enterprise on a shoe-string  

 http://bit.ly/1iEzKS8 5 start-up habits to maximise your productivity  

http://bit.ly/1cxzJSH 6 tips to get social enterprise trading

http://bit.ly/HnT3Ug 5 Essential Truths to make running your business (and your life) easier

www.getlegal.org.uk Learn about legal structures here.                                                            But note: This is no substitute for professional advice 

http://bit.ly/17FyZXO  More on legal structures  

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                                                        See also                                                        https://enterpriseessentials.wordpress.com/category/eighty-enterprise-essentials

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