In 2012, when I was new to Twitter, I was advised that the usual pattern of adoption, if that’s the way I wanted to go, would be along the lines of:
Curiosity – I wonder what they’re all talking about
Ah-ha! – I can see this could be fun
Obsession – I know it’s probably not the best use of my time, but…
Like breathing – It’s a natural and welcome part of my daily life
14,000 tweets later, I feel it’s time to take stock and decide whether I’ve been wasting my time on Twitter for the past 6 years. I have no doubt my wife would have a three-letter-word answer to that – so I don’t need to ask her opinion.
As Valentine’s Day approaches I have to admit, I love Twitter. I feel I’m somewhere between the obsessional and like-breathing stages in my… I refuse to say ‘journey’ because I can’t stand the over-use and abuse of that word. So, what’s behind the love affair?
I have Twitter to thank for introducing me to Men’s Sheds and Repair Cafés – in the same week around five years ago. Both have made a massive and positive difference to my life in the real, rather than the virtual, world. I am the first to admit that most of the ‘best ideas’ I’ve developed in recent years have their origins in the Twittersphere. I am regularly inspired by the creativity and humanity of so many people out there – it gives me hope for the future (just as the nastiness that is undoubtedly out there also gives me cause for despair).
Despite the ongoing romance, I feel in control – both limiting the messages I choose to see and the amount of time I spend viewing and, when I want to, responding to tweets. I ignore the etiquette of following people that follow me – I’m quite selective about the people I follow (I flirted with Health Secretary Jeremy Hunt but he was making me ill). I have a personal rule to follow no more than 50% of the number following me, so I get to see a reasonable range of tweets from those I do follow.
Like breathing, being part of Twitter is a daily pastime. Unlike breathing I can live without it – and do so when on holiday – and my mobile phone (much to the annoyance of some members of my family). For me, Twitter is a major source of news, comment and analysis and, for my paid job helping young people start businesses, it’s an essential tool for helping me to accumulate a steady stream of free business start-up resources that I drip-feed to over 150 young people every fortnight.
I personally regret the increase to allow tweets of up to 280 characters. As someone in marketing for 40 years, I liked the greater discipline to write clearly and concisely imposed by the old 140-character limit. But the new limit does potentially facilitate more meaningful exchanges. I’ve recently been party to an interesting conversation with similarly-minded people on the portrayal of older people in the media (and what we ‘should or shouldn’t’ be able to do as we grow older).
Finally, who follows me and how others respond to my own tweets, retweets and comments on others are, in my view, a real and meaningful barometer of what ideas and views (mine and those of others) strike a chord within the part of the Twittersphere I choose to inhabit. The fairly instant feedback is something that, after a 40-year career in communications, I value or, dare I say it, love.
See this wordsmith’s blog on the power of the Tweet https://prism-clarity.com/2017/12/finding-story-part-3