Category Archives: Learning about earning

A life in the year of the School for Social Entrepreneurs East

Eight tips for business start-ups    

Share your start-up ideas

You may be tempted to think your business idea is so clever that others will steal your idea as soon as they hear about it. Chances are your idea isn’t so unique, and you have more to gain from telling everyone who is prepared to listen than keeping your cards close to your chest. Unless you have a potentially patentable product, don’t waste time and money on protection – even with a patent you probably can’t afford to defend it. https://youngfoundation.org/social-innovation-investment/social-enterprise-mistakes-worrying-that-someone-will-steal-your-idea/

Consider a lean start-up

We talk about finishing a business plan before launching a business to lay solid foundations to give the business the best chance of success. In reality, a business plan is never finished – it’s a promise not proof and sometimes waiting to ‘get it right’ is an excuse for doing nothing. Sometimes it’s good to jump in before all the details are worked out. At that ‘test trading/ piloting’ stage you’re doing real life market research and you’ll probably be more willing to make changes because the plan is less fixed and you’ve committed less time to it. https://enterpriseessentials.wordpress.com/2014/03/06/running-on-fumes-a-case-for-lean-business-start-up

Things always take longer than you want/ expect

When you’re fired up about your business idea, you don’t want to be told that it won’t develop as quickly as you’d like; that things won’t follow the time-line in your well-worked business plan. You’ll want to keep the momentum going but remember – your timetable is no one else’s. If you’re collaborating with others and depending on the support of partners who have less interest in your success than you do, you may have to be patient – they have their own timetables.

Passion is rarely enough

People are too eager to say that passion is all you need for starting a business (it certainly helps) and if you want it badly enough you’ll succeed. The latter is not true and sets up people to fail. Some business ideas and the people behind them have no chance of success and ‘managing expectations’, if not actually damping down their enthusiasm, is often kinder in the long run. That said, being proved wrong is always a delight! https://enterpriseessentials.wordpress.com/2013/10/27/lesson-1-roots-wings-and-balance

Be prepared to stop making products you want to sell and start making products that people want to buy.

The paying customers is (almost) always right – if they want it, make it. Business is business – don’t let your personal views stop a sale (unless it’s a commission that simply won’t work).

If you’re making products, you’ll probably take pride in your creation having spent a lot of time and effort in the process. But you have to let go – in business you must be prepared to sell your favourite pieces, even to people who don’t appreciated your talent. You may also have to compromise your standards and at times; accept ‘good enough’ to operate competitively. https://enterpriseessentials.wordpress.com/2015/11/25/the-paying-customer-is-always-right

Keep it simple and limit choice

Whether it’s pricing and discounts / membership processes and application forms / product and service ranges, keep it simple. You shouldn’t need a degree to work out the price of an item after taking off the discount, adding delivery and VAT etc. It’s also proven that limiting choice will result in higher overall sales. So, don’t display 15 different ‘bespoke’ mirrors – put 5 in the spotlight and keep 10 under the counter.

The ‘right way’ is rarely clear cut

‘Getting it right’ is usually a question of balancing different options. Whether it’s balancing social and financial objectives, pricing for affordability vs pricing for viability, and balancing quality against cost-effective production, there’s usually a judgement to be made. Making 150 bird boxes is good for business but not for the wellbeing of workers who want to be creative.

You can’t run a business on fresh air and goodwill

You can go a long way by appealing to your friends and family and tapping into the time and expertise of volunteers – there’s a lot of free support and advice around, particularly for start-ups. But sustaining a functioning business in the longer term, is likely to need at least some paid staff input. A contract of employment is important for underpinning commitment and reliability.

For more start-up lessons go to https://enterpriseessentials.wordpress.com/category/learning-about-earning

 

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What makes a great business idea?

As readers of this blog will know, I work with young people to help them launch their own businesses. Business start-up success is, of course, as much to do with the capabilities of the would-be entrepreneur as the quality of their business idea, but invariably I judge the latter before I know the former.

 

When I first hear a business idea, I subconsciously and unfairly assess it by whether the idea personally appeals to me. My passion for social enterprise, for example, tends to make me more positive about business ambitions that are more than just ‘making money’.

Over the past 20 months I’ve been told about over 100 possible businesses. Beyond my personal interests, what can I conclude about the elements of a potentially good business idea?

Is it a novel idea? If you take the ‘five f’s’ – fashion, food, facial treatments, photography and fitness – out of the frame, there are probably less than 50 other ideas. Of these, few have been particularly different, but two stand out.

The first is a shoe-selling service for people with different sized feet and amputees with only one leg. A young entrepreneur with mild cerebral palsy has feet that are two sizes different meaning she needs to buy two pairs of shoes to get ones that fit properly. She knows how costly this is and wants to solve the problem for herself and others by selling odd size pairs and single shoes.

The second business involves selling pearls in oysters that are then set in jewelry pieces of the customer’s choice. Each oyster (scanned at source to ensure it actually contains a pearl) is opened live on social media, with the owner looking on, creating an excitement which builds as the jewelry piece is created in the following weeks (for supply in the oyster shell?)

What are the start-up costs? Cost is as much about the time as the money it will need upfront. Even techy start-ups – with the right in-house expertise – can launch a MVP (Minimum Viable Product) to test the market without a major financial investment. I’ve written elsewhere about the value of not investing too much time and money in a new venture, making it relatively easier to ‘recover’ if/when the enterprise doesn’t take off. Some argue that a high personal investment makes the entrepreneur work harder to make the business succeed (but it can also make them blind to the dead horse they’re flogging).

What’s the competition? Novelty adds interest and ‘instant appeal’, but the most unusual business ideas may be novel for a very good reason; that others have tried unsuccessfully to make them work. This may be down to timing or location, but the rate with which some restaurants continue to change hands on the same site after successive failures makes me think that many restaurant owners believe they alone can buck the trend.

That said, there is something to be said in favour of starting a business in a crowded marketplace – a coffee shop for example. The number of people already selling coffee confirms there’s widespread demand for the product and/or service. And, to some degree, publicity for just one coffee shop benefits all coffee outlets in the locality. When competition is fierce it’s then ‘just’ a matter of doing better than the others. Like the barbershop in my home town which opened on Sundays when the other four barbers didn’t (now three of them do).

One way to tackle the competition is to go for a niche within the particular business sector – something that, with the advent of cost-effective communication through social media, is now more possible than ever. One young photographer is specialising in photoshoots with new born babies aged 5 to 10 days. The beauty of catching ’em so young is the scope for repeat business with milestone photos.

Is the idea simple to grasp? Business start-up ideas tend to be over-complicated. This is partly a reflection on the muddled thinking of the would-be entrepreneur – buzzing with too many ideas and thinking they have to be firing on all cylinders from day one. But if the product and/or service is not clearly communicated, the business tends to suffer because it expects too much of potential customers to understand the offer – they lose interest and look elsewhere.

It’s almost as if young people think a simple idea makes them sound, er, simple. But in a room full of business ideas of varying complexity, the best idea (on a particular day I’m recalling) was described quite simply in three words – cleaning people’s houses. A great business idea – easily explained, low start-up costs, repeat business practically guaranteed for an affordable quality service, and potential customers almost literally on the doorstep. The same goes for the would-be gardener, dog-walker and ‘man with van’ who knows what s/he is doing.

Does it meet a real need? The clichéd definition of marketing ‘selling things that people don’t need at prices they can’t afford’ is, happily, less common now than when the phrase was first coined. If there’s a genuine need for a product or service – rather than one which is somewhat contrived (for examples, look in one of those problem-solving household gadget catalogues that drop through the letterbox) – so much the better. I also like business ideas that try to meet more than one need (without getting over-complicated). One young entrepreneur came up with an interesting idea to provide pamper sessions for young mums at playgroup locations – so both generations could benefit from some play at the same time.

Sad to report that business hasn’t taken off… yet. Business success is never guaranteed and even the best ideas in competent hands can fail for very good reasons. ‘Back to the drawing board’ is not just for would-be architects.

Further reading:

Business ideas to launch in weeks https://startups.co.uk/10-great-start-up-business-ideas-to-launch-in-weeks/

How to turn an idea into your dream job  https://www.theguardian.com/lifeandstyle/2017/aug/14/how-to-turn-an-idea-into-a-dream-job-by-people-who-have-done-it   

Business ideas for 2018 https://startups.co.uk/business-ideas-2018

Enterprise essentials – 21 tips from StartUp 2018

It’s January 13th 2018 and hundreds of entrepreneurs both young and old (but mainly young) are gathered in East London to consider anything and everything to do with starting a business. A great day with loads on on offer – so ‘pick and mix’ was the way to go.

The event was also refreshingly free from business bullshit and the hero-worshipping of edgy, sweary entrepreneurs spouting ‘awesome’, ‘cool’ and ‘disruptive’ all day. In no particular order (as they say on Strictly) I picked up the following tips by keeping my ears pinned back during the day.

  1. The recommended maximum number of questions and completion time for market research surveys is 22 questions and seven minutes (after that there’s a severe drop in response rates)
  2. Success in starting  business is largely down to a combination of ideas, skills and persistence, and lot of them – 90% of business start-ups fail within a year, 47% of retail businesses survive for 10 years
  3. Making products is not business, selling products is the business
  4. Focus on your passions, understand the core mission of your new business, be clear why you are different from other similar businesses (the competition)
  5. The difference between masculine and feminine marketing is the difference between ‘hard sell’ and ‘heart sell’
  6. Talk to as many people as possible- share your ideas freely. Unless your product is technical, forget patents (they’re expensive) and concentrate on protecting your trade mark
  7. Get your products out there as soon as possible – stop talking, start selling – just do it!
  8. Write down 50 people you think should know about your new business, decide how you’re going to reach them, and tell them
  9. “Success is selling something that doesn’t come back to people who do” A cliche, but true.
  10. Work hard, be nice to people, do your research, know your customers, be prepared to sacrifice sleep
  11. Start small, never stop learning and the business will grow with you
  12. When you start out in business think about your definition of success – is it making money, making a difference, or what?
  13. Ideas are worthless, execution is everything
  14. In your business pitch start with the pain for your customers
  15. When you start business planning, list all your assumptions and test each one [before someone else asks you awkward questions]
  16. Mentors are great for keeping you on track and keeping you going, particularly at start-up stage
  17. The highs and lows are more extreme when starting your own business [rather than working in someone else’s]
  18. Know your strengths and [particularly] your weaknesses when starting a business
  19. Tough times at start-up stage can be a springboard for great business development
  20. Understand your brand, focus on the core of your mission, follow your passion, talk to lots of people
  21. Starting a business takes three times as long as you think it will

Further support from www.enterprisenation.com and http://www.princes-trust.org.uk/help-for-young-people/support-starting-business

 

What makes an entrepreneur?

Recent research by Innovate UK and YouGov asked 18-30 year olds that were not in employment, education or training about their attitudes to innovation and entrepreneurship. One of many findings suggested that young people have problems with the word ‘entrepreneur’ and only 8% of those interviewed said they would describe themselves as ‘entrepreneurial’.

This got me thinking about the images conjured up by the word ‘entrepreneur’ and why young ‘disadvantaged’ young people might distance themselves from that image.

I think mass media has a lot to answer for here. TV programmes (or ‘shows’ as Lord Sugar once described his) like The Apprentice and, to a lesser extent, Dragon’s Den have long since given up on pretending to reflect real business and typical business people – no doubt in the scramble for viewing figures and the need to edit hours of filming down to a few handpicked moments of high drama, however contrived they may appear in the final cut.

The confrontational format of both those TV programmes probably does nothing to encourage more thoughtful and less gobby would-be entrepreneurs to consider starting their own businesses. This may also explain why 82% of those young people that YouGov consulted viewed the business sector as ‘difficult to access’ (whatever that really means).

But I also think the contrasting portrayal of entrepreneurs – as super-cool, edgy, risk-takers – is equally unhelpful. I assume this portrayal is intended to make entrepreneurship more attractive to younger people, but giving entrepreneurs super-hero qualities can also be off-putting if you’re perfectly capable but low on self-confidence.

Maybe the potentially confusing terminology is also to blame. I’m not sure I could clearly describe the difference between an innovator, an inventor, and an entrepreneur. And that’s just in a business context; as far as I’m concerned all three individuals might have no plans to invest their particular talents in setting up a business, but still aspire to make a difference and change the world.

There are any number of articles defining ‘what makes an entrepreneur’. A Google search with this question gets you 30.7m results and I myself have written about this in the past, in relation to ‘social entrepreneurs’ in particular. There’s a mind-boggling array of arguments about whether entrepreneurship is about having the right mindset, relevant practical skills, or suitable character traits – in reality it’s probably a mix of all those elements.

Sometimes I work in the Entrepreneurial Spark incubator in Milton Keynes – a business start-up-and-grow facility (‘powered by NatWest’ it says on the publicity) and there I’ve seen a large poster with E-Spark’s interpretation of what it means to be a successful entrepreneur. The poster’s list of 22 ingredients in their recipe for success [with my own commentary in brackets] are below:

I focus, focus, focus [yes – procrastination and being all over the place is rarely helpful]

I re-imagine daily [whatever that means… could it be about constantly monitoring progress?]

Outcomes rule my day [being effective as opposed to efficient (which is about outputs) makes sense – ‘results-focused’ is another way of putting this]

I am self-aware ALWAYS [if this means knowing what you’re not good at, knowing your limits and how to plug the gaps, that a good thing]

I know my numbers [yes – whether you like or loathe them, you need to understand figures]

I engage my customers [Engage is one of my red-rag words because it’s so vague – so is this ingredient]

I am constantly curious [although they say the best entrepreneurs are not too bright – so they don’t always think about what could go wrong and focus instead on the destination]

My business has vision [I suppose as long as your vision and that of the business are complementary…]

I am humbly confident [yep – I think that strikes about the right balance]

I inspire my team to excel [leading by example is clever, leading from behind is even smarter]

Uncomfortable? I’m comfortable with that [the ability to take yourself out of your much-talked-about comfort zone is an essential requirement when starting a business – be prepared to do it]

I love to collaborate [yes – I believe collaboration (rather than competition) is the future for businesses that matter]

I am aware… Always on [I hope this doesn’t mean you never switch off from being an entrepreneur – that is not a healthy habit]

I make decisions intuitively [gut feeling is important for some people and, if you’re wrong, they also say ‘fail early, fail fast’ to make you feel better about your mistakes]

I take action – ALWAYS [cue old joke – I used to be indecisive, but now I’m not so sure]

I am constantly selling and pitching [interestingly there’s a current backlash against pitching. And a tip – don’t sell and pitch to your friends and family]

I wake up ready to communicate [as long as this doesn’t keep you or your partner awake at night!]

I have a lean work ethic [makes sense for some businesses – particularly those with low start-up costs, as does the concept of a ‘minimal viable product’]

I develop a relevant network [love or loathe networking, it can get you further faster]

I value working with mentors [never stop learning and never think you know it all]

I am opportunity hungry [I think this means being able to spot opportunities and take them]

The buck stops with me [exciting and scary – as is much of ‘going it alone’ in business]

Further reading:

Slowing the spin about social entrepreneurs https://enterpriseessentials.wordpress.com/2013/12/21/slowing-the-spin-about-social-entrepreneurs

Age and social entrepreneurship https://enterpriseessentials.wordpress.com/2015/04/08/age-and-social-entrepreneurship

Has pitching had its day? https://www.theguardian.com/commentisfree/2017/dec/15/the-apprentice-pitch-pitching-productive?

What young people have taught me about starting a business  

I’m a year into my new job with The Prince’s Trust Enterprise Programme, supporting young people aged 18 – 30 as they explore enterprise and self-employment. It seems like a good time to reflect and take stock.

As someone old enough to be their parent (and, dare I say it, I could be their grandparent) there’s a temptation to think that the wisdom of age and experience trumps all other knowledge. Of course it doesn’t – I never stop learning. So what have I learnt over the past 12 months from the young entrepreneurs?

Many of the young people I meet expect to be told what to do and castigated when they don’t (or can’t) do it. The Prince’s Trust Enterprise programme is not about pushing young people to start their own businesses – it’s about enabling them to make informed decisions about where they want to get to in the world of work, and how they might get there. Self-employment is just one possible destination.

A lot of the young people are surprised by this laid-back approach. It’s a fine line between encouragement and more assertive guidance but, in reality, if they can’t motivate themselves to develop their business ideas they’re unlikely to succeed. And if they want a regular boot up the backside, I suggest to them they find someone else to do the kicking.

It’s easy to make achievement one dimensional – as if only what can be counted counts. Yes, it’s important to celebrate success and statistics about new business starts, number of loans made, and mentors matched; these are tangible and easy to compare year on year. But the real progress may be far less visible. Given the complicated lives of some of the young entrepreneurs, arriving at a meeting at the right time and place can be a major achievement in itself. Many are trying to set up a business against all odds – and there are some remarkable successes, even within some ‘failed’ businesses.

Passion is not enough. TV talent shows have created this myth for young people that if they want something badly enough they’ll succeed. This is unfair, it sets up unrealistic expectation in the young entrepreneurs – their business idea may be a bad one and/or they may simply not have what it takes. Managing expectations calls for sensitivity and sometimes, as with parenting, you have to bite your lip and allow young people to make mistakes and, hopefully, learn from them.

A final lesson I’ve learned from these young, sometimes inspirational, entrepreneurs is that setting up a business is often their ‘plan B’. Plan A is to get someone else to pay you to work 9 – 5 with limited responsibility and certainly with someone else working out Tax and National Insurance.

And that’s where The Prince’s Trust can also point to success.

A large number of young people may not be successful business owners but, after attending a four-day ‘Explore Enterprise’ course, mentoring, and developing a business plan, they’re more confident and employable. And a good number then get work – job done!

If you’re 18-30 and want to explore the possibility of starting your own business (or you know someone who does), The Prince’s Trust Enterprise programme is for you. It’s free and available both face-to-face and online, visit www.princes-trust.org.uk/enterprise to find out more.

What price learning?

There’s a famous Mahatma Gandhi quote “Live as if you’ll die tomorrow, learn as if you’ll live forever.” I love it because it puts learning in its rightful place – at the heart of our lifelong journey.

This love of learning in its widest sense is exemplified by a social enterprise in Cambridgeshire – GAP Learning. The two creative sisters who run the enterprise sent me their newsletter some time ago and, with permission, I’ve reproduced it for this blog.

Austerity hits hard

Local authority budget cuts are visible everywhere. Brilliant organisations that provide meaningful social impact and community cohesion are lost. For example, more than 350 Sure Start children’s centres have closed in England since 2010; 45% of councils have cut provision for young people by around 30%. Public spaces are closing, social and essential services are experiencing crippling budget cuts. Closer to us, the Cambridge & District Volunteer Centre closes its doors tomorrow after 26 years; HOPE Social Enterprises in Huntingdon, a Craftworks venue, closed last month with the loss of their volunteer programme and shop. Everyone we partner within the training, advice and support world seems to be affected.

And Adult Learning (our world) will be doubly hit. Due to Brexit, the UK is losing the European Social Fund which part-funded almost all our free courses such as Fullspoon and Craftworks. What money there is, is increasingly difficult to secure with lengthy applications that, even if you have the fortune to win, have so many limitations attached the people you are trying to reach and support are knocked back by the sheer force of documentation and data gathering required for them to access the help. And if you’re a small charitable business, like GAP Learning, it’s tough out here with no credit rating or specialised departments. We’ll even have to say goodbye to our office in October.

But that’s what’s happening to us as a small business, it’s nothing compared to how some of our fellow humans are suffering and there will be no means to help them if things continue as they are: people facing cuts in welfare and benefits, people facing mental health challenges, people living with disabilities, people who are lonely and in need of a friend. There’s never been a better time for people to get together in their community to support one another. Teresa and I identified that people feel better when they make or create and that space to think is enough to see that changes can be good and necessary. We set about building a business that provided the means for people to get together to have fun, build passion and confidence and inspire hope in a future, whatever that may be.

Cambridgeshire County Council have been instrumental in enabling our work thus far and we will always be grateful for the opportunities they provided for us to support learners hardest to reach. We may have no contracts upcoming but we will not give up on our mission [see manifesto below]

_____________________________________________________________________________________________________

GAP Learning Manifesto

We will make positive change for the vulnerable, the unheard, the overlooked to give those without voices a means to communicate

We will create a sustainable business that puts people first – not the profit. We don’t give two hoots if you ticked the financially unviable box. We all have value

We are the change-makers, activators and will enable others via non-threatening, empathic, loving and caring means to open new ways to breathe

We are not commercial – we are utilitarian. We use sustainable materials to make products that will last. That have meaning. A purpose.  A beauty

We celebrate diversity. Not just recognise a random festival once in a while

We will not stand for racism, sexism and all other everyday isms that belittle, degrade or maintain control over others

We stand for Equal Opportunity for All.  The same mirror for each reflection – full and bright and clear

We recognise, support and partner individuals and companies that want to make a positive change in society

We value sisterhood. Family; Love; following your dreams; the small, quiet voice in the corner, in the shadow; the darkness

We value the symbiotic, natural world around us

Our language is clear (for those over eight years old).

________________________________________________________________________________________________________

A hopeful future

Our idea is to become sustainable as quickly as possible by selling goods and services. We’ve been getting the Craftworks Rocks ready – with new branding and everything and are actively looking for venues to host a box for us.

We will develop more corporate and paid-for workshops but of course we will still look for small grant pots to run stand-alone projects. In fact, we’ve got a new project The Fixing Shop funded by Santander Foundation starting over the summer.

*     *      *      *     *

If you take a look at the Gap Learning website (http://gaplearning.co.uk) you’ll get a good idea at what’s at stake here. And while you’re there, check out ‘She Loves him tho’’ for another demonstration of the sisters’ creativity.

As Teresa and Amanda point out, what’s happening at GAP Learning is, sadly, nothing special. The current cuts have no respect for quality. But I’m sure they would love to hear your thoughts on possible ways out of their current sticky patch. I know the sisters won’t be giving up and you could be part of their fight!

STOP PRESS: A recent [ 7 July 2017] newspaper headline confirms how budget cuts are hitting local services for young people –  Council plans to scrap four dedicated children’s centres in Cambridge and 15 others across county in bid to save £1million www.cambridge-news.co.uk/news/cambridge-news/childrens-centres-cambridgeshire-county-council–13291759  and there’s a petition against the closures  www.cambridgelibdems.org.uk/no_childrens_centre_cuts

Read more about Teresa and Amanda at:

https://enterpriseessentials.wordpress.com/2016/03/01/gap-learning-a-growing-family

https://enterpriseessentials.wordpress.com/2014/03/25/fast-food-for-hungry-learners

https://enterpriseessentials.wordpress.com/2014/03/03/putting-a-price-on-hidden-talent

Get real

Reviewing Create Special – a new book on entrepreneurship

Writing a book for would-be entrepreneurs is not easy if you care about the people with the business ideas more than your reputation as a writer.

It’s easy to write a book along the lines of ‘if you care enough and want it enough you’ll get there’ and bookshop shelves show that many do – no doubt reflecting the famous-for-15-minutes-talent-show-con that pervades our TVs (ably assisted by series like The Apprentice)

It’s harder to write a book about the reality of starting a business – with all the pain that can inflict – because you risk putting off the very readers you hope will be inspired by your writing to rise above the barriers, reach for the stars, and be the best they can be (see, I’m getting carried away with that sort of bullshit myself).

Yes – passion and self-belief are important ingredients in any business start-up (why else would you put in the necessary slog to give your enterprise the best chance of success?) but it’s certainly not enough.

I come to be writing this review of Create Special by Jim Duffy though my day-job helping young people explore the world of enterprise and to start their own businesses if that’s the route they chose to take. I should declare an interest here – author Jim Duffy founded Entrepreneurial Spark – a network of business start-up incubators powered by [as they say] NatWest Bank around the UK, and I’m pleased and grateful to have access to one of those incubators, in Milton Keynes, for working with some of the young people who may become business owners of the future.

Ultimately, I feel it’s a disservice to anyone with a business idea to pretend that everyone can be successful if they try hard enough. There are able and less able people out there, and there are certainly good and bad business ideas. Even the best people with the best ideas can fail for very good reasons. For young people who lead complicated lives and have more obstacles than most to achieving business success, it’s dangerous to set them up to fail. Equally it’s also unhelpful to dismiss their abilities, as many authority figures have probably done already in their short lives.

So, in reviewing Create Special, I have a particular interest in assessing how well Jim Duffy has walked that tightrope – to balance inspiration and information – and whether this is a book for young people whom the system has failed and sent to the back of the queue.

I’ve already mentioned business bullshit and I think Jim Duffy scores pretty well on that (by which I mean low). As a lifelong bull-fighter against lazy language, I have my ‘red rag words’ – like ‘engage’ and ‘deliver’ which are meaningless without more detail (that then makes them redundant). Another, newer ‘d’ word I dislike is ‘disruptive’ – I think it’s often used to make something (or someone) sound more interesting than it/he/she is – like ‘new’ and ‘exciting’.

Jim Duffy gets as far as page 9 before using ‘disrupt’. I know lots of disruptive young people but you wouldn’t want them behaving like that in your business incubator! Yes – I’m the first to admit I’m a grumpy old pedant when it comes to language and communication.

Another bugbear of mine is the image surrounding entrepreneurs (particularly social entrepreneurs – about whom I’ve written in earlier blogs).  Awards, and not a few TV programmes with self-promoting, young (and often male) presenters are designed to give entrepreneurship (not quite the oldest profession… but one of them) an edgy and, dare I say it, ‘disruptive’ feel. While this is great for attracting young and young-at-heart entrepreneurs to give it a go, we need to guard against raising those false expectations.

While I think Jim Duffy comes close to presenting entrepreneurs as somehow super-human, he redeems himself by suggesting that creativity can be nurtured as well as being bestowed by nature and Channel 4. Also, that once developed, creative skills can be a real asset for navigating life in general as well as the world of business start-ups. I always say that a failed business start-up and the problem-solving skills it develops, can be a great springboard for later life.

In the world of entrepreneurship, case studies abound with the true tales of people who have overcome all sorts of physical and mental disadvantages to achieve business success (often defined as being wealthy beyond belief). And I’m not knocking them; such stories of success in the face of adversity make good copy and give hope to us all.

But whether you measure achievement in £-s-d or in some other way, I suspect that most successful businesses start from positions of relative privilege –  in university settings, in families where business is in the blood, in households where friends and family support – with contacts if not cash – in the early years.

A generalisation perhaps, but when working with young people who have an overlay of disadvantages such that turning up to a business advice session at an agreed time is itself an achievement, that starting point is important. In a section on focus, Jim Duffy suggests readers  could ‘lock yourself away in a remote cottage’ as one way to avoid distractions. Since even having a quiet space at home in which to write a business plan is on a wish-list for some of the young people I know, I’m delighted that Duffy also suggests you can shut the door to your study [or bedroom, or kitchen?] He also makes the case for having a notebook (and not necessarily one of the Mac variety…)  in which to write the right kind of #GoDo to-do lists; high-tech is not always best.

They say that parents should give their children ‘roots to grow and wings to fly’ and I think that in Create Special Jim Duffy just about gets the right balance between information for growing and inspiration for flying.  I regret that I came to entrepreneurship, and the creativity and problem-solving skills that places like Jim Duffy and NatWest’s Entrepreneurial Spark can unlock, relatively late in life. But it’s never too late to start – go create!

If you order a copy of Create Special online from Hive, you also support high street bookshops… http://www.hive.co.uk/Product/Jim-Duffy/Create-Special–Think-and-Act-Like-an-Entrepreneur-to-Change-Your-Life/20820428

On social entrepreneurs  https://enterpriseessentials.wordpress.com/2013/12/21/slowing-the-spin-about-social-entrepreneurs