Tag Archives: creativity

Trade secrets – your best ideas will come when you’re not trying

What they don’t tell you about starting a business

One sure way not to be creative and come up with good ideas is to try too hard. Your best ideas will rarely come sitting at your desk. Lightbulb moments are more likely when brushing your teeth, standing in the shower, lying in bed, having a quiet drink in the pub, or out on a run (in other words, when you least expect them!)

So the message is not to spend all your time doing the above, but rather to have means of recording the ideas as soon as possible after they come into your head.

Once recorded you can then afford to put them on one side and return to evaluate them when you have time to do so. This may be weeks later as long as you’ve recorded the essence of your (potentially brilliant) idea. The time lag can even help with the assessment process; in the cool light of day ideas are often viewed more objectively.

For other Trade Secrets in this series, go to https://enterpriseessentials.wordpress.com/category/trade-secrets

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Trade secrets – innovation is overrated

What they don’t tell you about starting a business

In the search for things that are ‘new and exciting’ there’s pressure to do things differently. Being creative, cutting edge or, as they say these days, ‘disruptive’, is seen to be in itself a good thing. We talk about taking ourselves out of our proverbial comfort zones as being good for us – to stretch ourselves, take risks and learn from failure.

But in business, sometimes doing the same old thing, the tried-tested-and-trusted methods can be the right way to go. So long as you do it as a conscious plan rather than by default (because it’s easier than doing something that takes more effort).

There’s another a much-quoted saying “If you always do what you’ve always done, you will always get what you’ve always got” Many people attribute this quote to Anthony Robbins and before him to Albert Einstein, Henry Ford, and even Mark Twain. Whoever said it, and however well-respected the originator, it doesn’t mean that change and innovation is necessarily good for business.

The trick is to know the difference between business development and growth, between viability and sustainability and knowing, in card-playing terms, whether to twist or stick.

For other Trade Secrets in this series, go to https://enterpriseessentials.wordpress.com/category/trade-secrets

Authenticity, creativity and better business

In my work with young entrepreneurs thinking of setting up their own businesses, I stress the importance of honesty and integrity in business practices. This is not just about keeping on the right side of the law and avoiding business bullshit in promotion and sales, it’s about being honest about strengths and weaknesses. Being self-aware is important as long as it’s balanced – absolute honesty in our relations with others doesn’t always help…

It’s also about business values – red lines that would-be business owners will not cross. This came up in a meeting last week when a young entrepreneur told me “I don’t want to develop my business if that’s the kind of way I’m expected to behave.” She might have been talking about a recent edition of The Apprentice; it was actually something closer to home. I congratulated her on making that stand – her personal integrity being more important than the pursuit of pure (or, in her view, impure) business success and sales.

The red lines are not nearly so easily drawn in other, more creative, ventures. Last Friday I had two demonstrations of this at different ends of the same day.

At a breakfast meeting with a photographer we were talking about the digital manipulation of images which, at its most extreme is the difference being a documentary record and a digital artwork. The photographer’s view was that, in artistic terms, if the final image (whether manipulated or not) pleases the viewer that’s what matters. He backed up his argument by saying that landscape painter Constable would manipulate the view, re-arranging trees and other intrusions, to create the desired effect. Whether enhancement is digital (as in fingers) or digital (as in electronic) he suggested, it’s a widely accepted tradition.

Last Friday night, 14 hours after my discussion with the photographer, I was at our local folk club enjoying a breath-taking performance by a guitar-playing singer-songwriter backed by six very talented string musicians. The room was too small and too hot for comfort, the sound was unbalanced, and the guitar for the first number was out of tune. But the performance was amazing – raw, untamed… in a word, authentic. I bought a CD of the pieces the band had performed – engineered in a studio to iron out all the music imperfections. It was still a delight, but a pale imitation of the authentic original live performance.

For value-based enterprises, a business manifesto is one way to wear your heart on your sleeve http://www.valuablecontent.co.uk/blog/how-to-write-a-business-manifesto

See also https://enterpriseessentials.wordpress.com/2017/08/09/are-experts-overrated

Men’s Sheds tread lightly in Redcar

Credit: Tracy Kidd Photography

It’s said that men talk shoulder-to-shoulder, not face-to-face. This is confirmed by Shedders, mainly men of a certain age, for whom gathering in Men’s Sheds – community work-and-play spaces across the UK – means purposeful tinkering and friendly chat, well-oiled by tea.

Some of that magic will be revealed over the weekend of 23/24 September at the Festival of Thrift in Redcar – a celebration of living lightly, saving money and cutting waste. Organisers are expecting over 35,000 visitors to the free event over the weekend, and you’re invited to be one of them.

This is the first year the UK Men’s Sheds Association (UKMSA) has been at the Festival and it comes with a warm welcome from Festival Director, Stella Hall. “The Festival of Thrift is about building creative community together – and it’s great that Men’s Sheds are doing just that! We welcome the UK Men’s Sheds Association to our event and hope they will inspire a new generation to get involved.”

Throughout the weekend, UKMSA members will be sharing their skills and expertise in the Stable Block. Men, women and children can discover how to turn a wine bottle and pallet wood, into a wall-mounted candle-holder. Most Men’s Sheds make pallet wood products and some will be displayed with a chance to make simple items and have a go at dismantling a wooden pallet safely.

There will be a #FuninSheds photo competition for festival-goers with great prizes for three lucky winners. For crafty visitors, there’ll be demonstrations of pyrography (the art of decorating wood by burning the surface) a display of walking stick handle decoration, and lots more.

Further information:

Go to www.menssheds.org.uk to find your nearest Shed and advice about setting one up if there isn’t one nearby

For a BBC Countryfile profile of the Boughton on the Water Men’s Shed www.youtube.com/watch?v=Q93p9u6pl88

Discover delightful ways to have fun with thriftyness http://www.festivalofthrift.co.uk/workshops

For photos of some of the stallholders at the Festival of Thrift 2016, go to https://enterpriseessentials.wordpress.com/2016/11/21/green-and-grey-a-christmas-gift-guide

What price learning?

There’s a famous Mahatma Gandhi quote “Live as if you’ll die tomorrow, learn as if you’ll live forever.” I love it because it puts learning in its rightful place – at the heart of our lifelong journey.

This love of learning in its widest sense is exemplified by a social enterprise in Cambridgeshire – GAP Learning. The two creative sisters who run the enterprise sent me their newsletter some time ago and, with permission, I’ve reproduced it for this blog.

Austerity hits hard

Local authority budget cuts are visible everywhere. Brilliant organisations that provide meaningful social impact and community cohesion are lost. For example, more than 350 Sure Start children’s centres have closed in England since 2010; 45% of councils have cut provision for young people by around 30%. Public spaces are closing, social and essential services are experiencing crippling budget cuts. Closer to us, the Cambridge & District Volunteer Centre closes its doors tomorrow after 26 years; HOPE Social Enterprises in Huntingdon, a Craftworks venue, closed last month with the loss of their volunteer programme and shop. Everyone we partner within the training, advice and support world seems to be affected.

And Adult Learning (our world) will be doubly hit. Due to Brexit, the UK is losing the European Social Fund which part-funded almost all our free courses such as Fullspoon and Craftworks. What money there is, is increasingly difficult to secure with lengthy applications that, even if you have the fortune to win, have so many limitations attached the people you are trying to reach and support are knocked back by the sheer force of documentation and data gathering required for them to access the help. And if you’re a small charitable business, like GAP Learning, it’s tough out here with no credit rating or specialised departments. We’ll even have to say goodbye to our office in October.

But that’s what’s happening to us as a small business, it’s nothing compared to how some of our fellow humans are suffering and there will be no means to help them if things continue as they are: people facing cuts in welfare and benefits, people facing mental health challenges, people living with disabilities, people who are lonely and in need of a friend. There’s never been a better time for people to get together in their community to support one another. Teresa and I identified that people feel better when they make or create and that space to think is enough to see that changes can be good and necessary. We set about building a business that provided the means for people to get together to have fun, build passion and confidence and inspire hope in a future, whatever that may be.

Cambridgeshire County Council have been instrumental in enabling our work thus far and we will always be grateful for the opportunities they provided for us to support learners hardest to reach. We may have no contracts upcoming but we will not give up on our mission [see manifesto below]

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GAP Learning Manifesto

We will make positive change for the vulnerable, the unheard, the overlooked to give those without voices a means to communicate

We will create a sustainable business that puts people first – not the profit. We don’t give two hoots if you ticked the financially unviable box. We all have value

We are the change-makers, activators and will enable others via non-threatening, empathic, loving and caring means to open new ways to breathe

We are not commercial – we are utilitarian. We use sustainable materials to make products that will last. That have meaning. A purpose.  A beauty

We celebrate diversity. Not just recognise a random festival once in a while

We will not stand for racism, sexism and all other everyday isms that belittle, degrade or maintain control over others

We stand for Equal Opportunity for All.  The same mirror for each reflection – full and bright and clear

We recognise, support and partner individuals and companies that want to make a positive change in society

We value sisterhood. Family; Love; following your dreams; the small, quiet voice in the corner, in the shadow; the darkness

We value the symbiotic, natural world around us

Our language is clear (for those over eight years old).

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A hopeful future

Our idea is to become sustainable as quickly as possible by selling goods and services. We’ve been getting the Craftworks Rocks ready – with new branding and everything and are actively looking for venues to host a box for us.

We will develop more corporate and paid-for workshops but of course we will still look for small grant pots to run stand-alone projects. In fact, we’ve got a new project The Fixing Shop funded by Santander Foundation starting over the summer.

*     *      *      *     *

If you take a look at the Gap Learning website (http://gaplearning.co.uk) you’ll get a good idea at what’s at stake here. And while you’re there, check out ‘She Loves him tho’’ for another demonstration of the sisters’ creativity.

As Teresa and Amanda point out, what’s happening at GAP Learning is, sadly, nothing special. The current cuts have no respect for quality. But I’m sure they would love to hear your thoughts on possible ways out of their current sticky patch. I know the sisters won’t be giving up and you could be part of their fight!

STOP PRESS: A recent [ 7 July 2017] newspaper headline confirms how budget cuts are hitting local services for young people –  Council plans to scrap four dedicated children’s centres in Cambridge and 15 others across county in bid to save £1million www.cambridge-news.co.uk/news/cambridge-news/childrens-centres-cambridgeshire-county-council–13291759  and there’s a petition against the closures  www.cambridgelibdems.org.uk/no_childrens_centre_cuts

Read more about Teresa and Amanda at:

https://enterpriseessentials.wordpress.com/2016/03/01/gap-learning-a-growing-family

https://enterpriseessentials.wordpress.com/2014/03/25/fast-food-for-hungry-learners

https://enterpriseessentials.wordpress.com/2014/03/03/putting-a-price-on-hidden-talent

Get real

Reviewing Create Special – a new book on entrepreneurship

Writing a book for would-be entrepreneurs is not easy if you care about the people with the business ideas more than your reputation as a writer.

It’s easy to write a book along the lines of ‘if you care enough and want it enough you’ll get there’ and bookshop shelves show that many do – no doubt reflecting the famous-for-15-minutes-talent-show-con that pervades our TVs (ably assisted by series like The Apprentice)

It’s harder to write a book about the reality of starting a business – with all the pain that can inflict – because you risk putting off the very readers you hope will be inspired by your writing to rise above the barriers, reach for the stars, and be the best they can be (see, I’m getting carried away with that sort of bullshit myself).

Yes – passion and self-belief are important ingredients in any business start-up (why else would you put in the necessary slog to give your enterprise the best chance of success?) but it’s certainly not enough.

I come to be writing this review of Create Special by Jim Duffy though my day-job helping young people explore the world of enterprise and to start their own businesses if that’s the route they chose to take. I should declare an interest here – author Jim Duffy founded Entrepreneurial Spark – a network of business start-up incubators powered by [as they say] NatWest Bank around the UK, and I’m pleased and grateful to have access to one of those incubators, in Milton Keynes, for working with some of the young people who may become business owners of the future.

Ultimately, I feel it’s a disservice to anyone with a business idea to pretend that everyone can be successful if they try hard enough. There are able and less able people out there, and there are certainly good and bad business ideas. Even the best people with the best ideas can fail for very good reasons. For young people who lead complicated lives and have more obstacles than most to achieving business success, it’s dangerous to set them up to fail. Equally it’s also unhelpful to dismiss their abilities, as many authority figures have probably done already in their short lives.

So, in reviewing Create Special, I have a particular interest in assessing how well Jim Duffy has walked that tightrope – to balance inspiration and information – and whether this is a book for young people whom the system has failed and sent to the back of the queue.

I’ve already mentioned business bullshit and I think Jim Duffy scores pretty well on that (by which I mean low). As a lifelong bull-fighter against lazy language, I have my ‘red rag words’ – like ‘engage’ and ‘deliver’ which are meaningless without more detail (that then makes them redundant). Another, newer ‘d’ word I dislike is ‘disruptive’ – I think it’s often used to make something (or someone) sound more interesting than it/he/she is – like ‘new’ and ‘exciting’.

Jim Duffy gets as far as page 9 before using ‘disrupt’. I know lots of disruptive young people but you wouldn’t want them behaving like that in your business incubator! Yes – I’m the first to admit I’m a grumpy old pedant when it comes to language and communication.

Another bugbear of mine is the image surrounding entrepreneurs (particularly social entrepreneurs – about whom I’ve written in earlier blogs).  Awards, and not a few TV programmes with self-promoting, young (and often male) presenters are designed to give entrepreneurship (not quite the oldest profession… but one of them) an edgy and, dare I say it, ‘disruptive’ feel. While this is great for attracting young and young-at-heart entrepreneurs to give it a go, we need to guard against raising those false expectations.

While I think Jim Duffy comes close to presenting entrepreneurs as somehow super-human, he redeems himself by suggesting that creativity can be nurtured as well as being bestowed by nature and Channel 4. Also, that once developed, creative skills can be a real asset for navigating life in general as well as the world of business start-ups. I always say that a failed business start-up and the problem-solving skills it develops, can be a great springboard for later life.

In the world of entrepreneurship, case studies abound with the true tales of people who have overcome all sorts of physical and mental disadvantages to achieve business success (often defined as being wealthy beyond belief). And I’m not knocking them; such stories of success in the face of adversity make good copy and give hope to us all.

But whether you measure achievement in £-s-d or in some other way, I suspect that most successful businesses start from positions of relative privilege –  in university settings, in families where business is in the blood, in households where friends and family support – with contacts if not cash – in the early years.

A generalisation perhaps, but when working with young people who have an overlay of disadvantages such that turning up to a business advice session at an agreed time is itself an achievement, that starting point is important. In a section on focus, Jim Duffy suggests readers  could ‘lock yourself away in a remote cottage’ as one way to avoid distractions. Since even having a quiet space at home in which to write a business plan is on a wish-list for some of the young people I know, I’m delighted that Duffy also suggests you can shut the door to your study [or bedroom, or kitchen?] He also makes the case for having a notebook (and not necessarily one of the Mac variety…)  in which to write the right kind of #GoDo to-do lists; high-tech is not always best.

They say that parents should give their children ‘roots to grow and wings to fly’ and I think that in Create Special Jim Duffy just about gets the right balance between information for growing and inspiration for flying.  I regret that I came to entrepreneurship, and the creativity and problem-solving skills that places like Jim Duffy and NatWest’s Entrepreneurial Spark can unlock, relatively late in life. But it’s never too late to start – go create!

If you order a copy of Create Special online from Hive, you also support high street bookshops… http://www.hive.co.uk/Product/Jim-Duffy/Create-Special–Think-and-Act-Like-an-Entrepreneur-to-Change-Your-Life/20820428

On social entrepreneurs  https://enterpriseessentials.wordpress.com/2013/12/21/slowing-the-spin-about-social-entrepreneurs

Green and Grey Repurpose – standing desk

img_0006Did you know that standing up at work for an average 3 hours a day for a year is the equivalent calorie burn (approx 30,000 calories) of running ten marathons? I discovered this amazing statistic when I discovered a beautiful standing desk (the Eiger) at the Entrepreneurial Spark ‘Hatchery’ in Milton Keynes (where I also got excited about their reclaimed scaffold board tables).

I couldn’t afford the Eiger, so it got me thinking… could I make one by re-purposing a slatted wooden chair? I put a call-out for such a chair through our local Freegle group. I got offered three!

With a bit of head scratching (I haven’t got hair to pull out) I can up with a low-tech height-adjustable design which also folds flat for easy storage and/or transport. I’m pretty happy with the result – I use it now at my work – and some days I stand up all day.

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I’m a runner, but I don’t do marathons (standing is more my scene)

9 more health benefits from using a standing desk:

  1. When sitting down, your metabolic rate crashes to an absolute minimum. You only burn 1 calories a minute – that’s less than chewing gum!
  2. As soon as you sit, electrical activity in your legs shuts down and enzymes that help break down fat drop 90%
  3. Sitting 6+ hours a day makes you up to 40% likelier to die in 15 years than someone who sits less than 3 hours (even if you exercise)
  4. Worldwide studies have warned that a sedentary lifestyle could be causing as many deaths as smoking
  5. People with sitting jobs have twice the rate of cardiovascular disease as those with standing jobs
  6. Regular exercise regimes do not negate the effects of a sedentary lifestyle – going to the gym two or three times a week isn’t enough
  7. Being sedentary slows down the circulatory system, blood, oxygen and vital nutrients
  8. In the UK, 30 million working days were lost in 2013 from musculoskeletal disorders
  9. Research published in The Lancet in 2016 on more than 1 million office workers found that sitting for at least 8 hours a day could increase the risk of premature death by up to 60%

Source: www.iwantastandingdesk.com  (click to learn more about the Eiger)

Interested in other re-purpose projects?  https://enterpriseessentials.wordpress.com/category/green-grey-repurpose