Tag Archives: customers

Enterprise Essential – Get more of the ‘right customers’ through your door

Know who are your most important customers (socially and financially) and get more of them! This means targeting your promotion to reduce the number of ‘time-wasters’. Good external communications are important – be clear about what you can and can’t do for people and streamline your systems for directing those you can’t help to other organisations.


Enterprise essential – Know your value

Set your prices according to how much the market values what you have to offer, rather than what it cost to produce it. So understand your customers and monitor the competition for guidance. That said, if you can’t achieve a decent profit margin between cost and selling price you won’t be in business for long!