Profiling a Prince’s Trust – supported entrepreneur
That her new app to help young people build essential mindset skills has been successfully launched is, says creator Elise Williams, a testimony to the power of the tools she shares through the app. She explains how she faced lots of challenges, with all the self-doubt that comes from spending money on developing an unproven resource. But she’s come through it in one piece by tapping into many of the mental strength developing skills she advocates!
Elise describes her app – Make Your Mind Up – as “Everything you wish you knew but weren’t taught at school – resilience, motivation, focus, confidence, stress control – tools for building a positive mindset and mental strength.” The evidence-based videos and tools are informed by research from many disciplines including sports psychology, mindfulness and neuroscience.
Elise’s commitment to developing the app reflects her own personal experience after leaving school and university. “I came out and stepped into the big wide world and, very quickly, I realised how unprepared I was for coping with the stress of even small things. Speaking to friends I realised I wasn’t alone – which was reassuring – we’d all gone through 18 years of education but still felt unprepared without a foundation of essential skills.”
For Elise, an important element is that the app provides an urgent solution – to help users get through a challenge. She describes Make Your Mind Up as “a pocket mentor – available when people most need it” The plan is to spread understanding of the tools and mindset thinking through workshops with schools, teachers and parent groups; schools are invited to get in touch about trialling the materials for free. A growing Facebook community also offers valuable peer-to-peer support to users and is a useful source of feedback on content and ideas for new resources.
Despite their value in emergency situations, Elise stresses the need for regular use of the mindset tools. “There’s a danger you don’t keep the tools in your kit sharpened – it can help prevent serious development of unhealthy responses if you practice and keep your skills updated. It’s all about building up healthy habits – reminding yourself, for example, why you might be having negative thoughts.”
As someone who knew little about app development when she started out, Elise had some useful insights for other would-be app creators. For her, finding the right developer, which wasn’t easy, is top of the list. “It took maybe six months, and I think some providers took advantage of my inexperience. When I finally found the right people I could see they really understood the concept, and they were parents of children in my target market which helped! Meeting face-to-face at the start was really important to assess whether they were genuinely interested in helping to make my idea a reality.”
As with many other businesses buying-in professional services, assessing financial estimates from would-be providers is not easy. Again, Elise took the common-sense approach. “I went to as many people as possible and got lots of quotes which I assessed against each specification for the work involved. In the end it was a matter of balancing what was on offer with what I needed and, ultimately, what I could afford. Elise urges patience in finding the right person “It’s important you don’t feel pressured into going with the first quote you get.”
Wider business lessons Elise has learnt along the way include “Not putting a ridiculous amount of pressure on yourself to make things happen instantly; they’re not going to. Trust the process – Rome wasn’t built in a day!” That said, Elise does advise others to have confidence in their ability – to be assertive with suppliers from the start, and keeping them to deadlines. Advance research can help entrepreneurs speak with more authority and Elise looked at lots of other apps (on a range of topics) to decide what feel and functionality she wanted for her own.
For more about the Make Your Mind Up app go to www.makeyourmindup.co.uk, join the Facebook community at https://www.facebook.com/groups/283258582152043/?ref=bookmarks, contact Elise direct firstname.lastname@example.org
Elise is supported through the Prince’s Trust Enterprise Programme, details at https://www.princes-trust.org.uk/help-for-young-people/support-starting-business