Tag Archives: publicity photos

Enterprise essential – People like people like them

We connect, visually and verbally – to other human beings and, particularly, people like ourselves. So make sure you feature people – your staff, volunteers, service-users, members – wherever you can. This can be through quotations, profiles (anonymous if necessary) and photos in annual reports and publicity materials, on websites and slides.

 

Enterprise essential – A picture is worth a thousand words

Some general guidance about using photos: no photo is better than a bad one, one large photo is better than two small ones; photos of people are more interesting than photos of things. Avoid stock photos. Build up your own library – it’s cheaper and more authentic.