Tag Archives: targeting

Trade secrets – it’s as important to repel people as attract them

What they don’t tell you about starting a business

When your time, money and other resources are limited (so all the time when you’re starting your business) you want to make useful contacts with potential supporters (including would-be customers) and to avoid time-wasters.

Small businesses that shy away from attracting new customers because they’re so busy with existing enquiries are usually spending a lot of their time dealing with people they can’t help. They need to find ways, through accurate publicity and automated/standardised responses, to filter out enquiries from the people they can’t help.

If you spend a lot of time handling enquiries from people who have got the wrong impression about your business, go back and re-write your publicity – it probably doesn’t describe what you do clearly enough.


For other Trade Secrets in this series, go to https://enterpriseessentials.wordpress.com/category/trade-secrets


Enterprise Essential – Get more of the ‘right customers’ through your door

Know who are your most important customers (socially and financially) and get more of them! This means targeting your promotion to reduce the number of ‘time-wasters’. Good external communications are important – be clear about what you can and can’t do for people and streamline your systems for directing those you can’t help to other organisations.