Tag Archives: what’s in it for me

Enterprise Essential – Always start with them

To give a relationship the best chance of success try to get inside the head of the other person and, particularly if you’re selling a product or service, answer their question – what’s in it for me? Sustaining a successful relationship will convert your ‘suspects’ into ‘prospects’ into ‘customers’ then ‘clients’ and finally into ‘advocates’ – the loyalty ladder.